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This CEO had founded this software company in the proverbial garage at home and had steered its growth
over the previous ten years to the point where it was dominant in its home market and had expanded
successfully into markets in Asia and UK.
Such spectacular growth, without relent, over than ten year timeframe, made the breif downturn
experienced in the previous 18 months that much more difficult to accept. It came as a shock to all in
the business, especially when the company announced that it would for the first time make staff
redundant, approximately 10% of the total working in Australia.
Morale plummeted as a result. A consequent restructure to realign management responsiblities further
added to uncertainty about the immediate future.
In order to aid the management team to refocus and sharpen the strategic direction the CEO asked me to
facilitate a strategy workshop with the executive leadership team, including those located in overseas
offices.
The breakthrough moment came when, having asked all team members how they felt at this moment, there
was a terrific outpouring of emotion from each and every manager.
The most emotional response came from the CEO expressing his shame at being unable to avoid sacking
staff.
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With an unclear strategy the CEO was the centre of all decision making in the firm. Ironically this
directly contradicted the culture the CEO had been trying to build in his executive team and across
the company.
I spent the next 6 months working directly with the CEO to:
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Help him to appropriately manage his frustrations and emotional relationship to his company and
job as CEO
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Develop a clearer and more easily implementable strategy.
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Develop his communication skills to allow him to compellingly engage staff in a new direction
for the company.
The key to this CEO's future development into an effective leader was his emotional relationship with his
job. It was impossible for him to separate himself from his company. The intervention with this CEO
progressed through 3 phases as foreshadowed above but the most important came in phase 1. As long as he
was seend and acted as the sole keeper of the company strategy and secrets then he would continue to
carry the managerial and emotional butden for company success on his own.
In many sessions over a period of 6 months I counselled this CEO in redefining his life priorities. I
helped him to locate his role as CEO within his entire life rather than it being his sole role. I helped
him to hen break the nexus between him and the company so that the two were no longer one and the same
emotionally or operationally.
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One process was to deeply examine his personal history and that of the company. What were his original
motives for founding the business, how well was he achieving these goals and had they changed over time?
The deep examination exposed an ambition that was central to his entrepreneurship but which had got out
of control as the company had grown beyond the small enterprise he initially envisaged for it and himself.
He had lost control of his personal as well as his corporate vision by being seduced by the prospect of
continuing and seemingly unbridled success.
The downturn was a necessary reminder to him that he needed to maintain control of his life rather than
the business running his life. This allowed him to loosen his hold on and relationship with the company
which then allowed him to relax his emotional grip on his subordinates. This liberated them to develop the
autonomy and leadership skills the CEO had always craved for them.
Followup work focussed on the development of the new strategy and the CEO's communication of it, all of
which was quite straightforward once emotional issues had been resolved.
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